FAQ
Everything people ask before they trust AI Wave.
This page covers the core questions around product fit, setup, campaign workflow, channels, pricing, approvals, data, and support.
FULL LIST
General overview
What AI Wave is, who it is for, and how it differs from generic AI tools. Contact us
What is AI Wave?
AI Wave is an AI marketing platform that turns one goal into strategy, content, campaigns, publishing, and reporting. It is built to replace fragmented tools and manual marketing work with one coordinated workflow.
Who is AI Wave for?
AI Wave is built for founders, lean teams, and growing companies that need marketing output without building a full in-house team. It is especially useful when time, budget, and execution capacity are limited.
What problem does AI Wave solve?
Most teams can come up with ideas, but they struggle to turn them into a consistent system. AI Wave closes that gap by planning the work, generating the assets, publishing to channels, and showing what is performing.
How is AI Wave different from ChatGPT or generic AI tools?
Generic AI tools generate text when you prompt them. AI Wave applies AI to the full marketing workflow: planning, content creation, approvals, channel execution, and performance tracking.
Do I need marketing experience to use it?
No. You can describe the business goal in plain language and AI Wave handles the strategic and operational translation. The product is designed to remove the learning curve, not add to it.
Can AI Wave replace an agency or freelancer?
For many routine marketing workflows, yes. It covers the repeatable work that usually slows teams down: planning, writing, campaign setup, publishing, and reporting. Some companies may still use specialists for brand or high-stakes creative work.
Setup and onboarding
What you need to start, how onboarding works, and how fast you can get moving. Contact us
What do I need before getting started?
Just the basics: your brand name, target audience, offer, and preferred tone of voice. AI Wave uses that input to set the initial direction and you can refine it later.
How long does onboarding take?
The initial setup takes about 10 minutes. That is usually enough to configure the workspace and start a first campaign on the same day.
Can I update my brand information later?
Yes. Brand context, positioning, messaging, and voice can be adjusted over time. The system is meant to improve as your inputs become more specific.
How does AI Wave learn my brand voice?
It uses the brand details you provide during onboarding, including tone, positioning, audience, and messaging priorities. Better inputs produce better output, and you can keep tightening the voice as you review content.
Can I start with one channel and expand later?
Yes. You can start with a narrower setup and expand to more channels as your process matures or your plan changes.
How quickly can I launch a first campaign?
A typical first campaign can be drafted and ready for review in about 20 to 30 minutes. That includes the strategy layer, content creation, and the first approval step.
Campaigns and content
How goals become campaigns, content, approvals, and iteration inside the product. Contact us
What happens after I enter a goal?
AI Wave turns the goal into a marketing plan, proposes the right channels, creates the content and campaign assets, and prepares everything for approval before publishing.
What kind of content can AI Wave create?
It can generate social posts, emails, blog content, ad copy, and supporting campaign assets. The output is designed to fit into one coordinated workflow instead of isolated pieces.
Can I edit content before it goes live?
Yes. You can review, edit, approve, or reject content before anything is published. You keep editorial control at every step.
Can AI Wave generate multiple campaign ideas?
Yes. You can use it to explore angles, offers, and message variations before choosing the direction you want to push live.
Does AI Wave help with strategy or just content?
It handles both. The point is not just to produce assets, but to connect those assets to a goal, a channel mix, and an execution plan.
What if I do not like the first output?
You can revise, reject, and regenerate. AI Wave is intended to speed up iteration, not lock you into the first draft.
Channels and publishing
What AI Wave can publish to and how it fits into your existing channel stack. Contact us
What channels can AI Wave publish to?
AI Wave supports social media, email, blog, and paid ads. Current channel coverage includes LinkedIn, Twitter/X, Facebook, Instagram, TikTok, Threads, Bluesky, YouTube, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and SEO-oriented blog content.
Can AI Wave schedule posts for me?
Yes. Publishing is part of the workflow, so content can move from planning and approval into channel execution without needing a separate scheduling tool.
Does it handle paid advertising too?
Yes. AI Wave supports paid campaign setup and management across major ad platforms, while your media spend still goes directly to the platform itself.
Can I still use my existing tools?
In many cases yes, but AI Wave is designed to reduce the need for stacking separate tools. If you already use a scheduler or ad tool, AI Wave covers more of the workflow around it.
Does AI Wave replace a social scheduling tool?
Usually yes. Scheduling is only one part of the job. AI Wave starts earlier with strategy and content creation, and continues through publishing, ads, and reporting.
Does it support SEO content?
Yes. AI Wave can generate blog content intended for search visibility as part of a broader marketing plan, not as a separate content silo.
Pricing and plans
Plan differences, billing options, and current early access pricing details. Contact us
How much does AI Wave cost?
Plans currently start at €29/month for Founder, €199/month for Startup, and €599/month for Scale-Up. Annual billing lowers the monthly effective price.
What is the difference between Founder, Startup, and Scale-Up?
Founder is for solo execution and a smaller channel scope. Startup is built for multi-channel execution and small teams. Scale-Up adds higher limits, more seats, multi-brand support, approval workflows, and developer access.
Can I change plans later?
Yes. You can upgrade during your billing cycle and downgrade for the next renewal period. The pricing model is designed to scale with your needs.
Do you offer annual billing?
Yes. Annual billing saves save 2 months compared with paying monthly throughout the year.
What does the early access offer include?
Early access users get a lifetime discount, priority access to new features, and a more direct feedback loop with the team while the product is evolving.
How long does the early access pricing last?
The current early access promotion runs until March 18, 2026. Accounts created before that date keep the early access benefits tied to their plan.
Security, data, and control
How approvals, ownership, data handling, and budget control work. Contact us
Can AI Wave publish without my approval?
No. Publishing requires explicit approval. You stay in control of what reaches your audience.
Is my data used to train AI models?
No. Your workspace data, brand information, and campaign materials are not used to train external models for other customers.
Who owns the content created in AI Wave?
You do. The output is created for your workspace and your channels, and it is meant to remain part of your operating assets.
What happens to my data if I cancel?
Your data remains accessible for export for 90 days after cancellation. Nothing is deleted without notice.
Does AI Wave manage my ad budget directly?
AI Wave manages campaigns within the budget you define, but the actual ad spend is paid directly to the ad platform. AI Wave does not add markup to that spend.
Can I review everything before it is sent or published?
Yes. That applies across posts, emails, and ad campaigns. Review is part of the core workflow, not an extra feature.
Teams and support
Seats, team workflows, and when AI Wave makes sense alongside existing people. Contact us
Can multiple team members use AI Wave?
Yes. Team capacity depends on the plan. Founder includes 1 seat, Startup includes 5, and Scale-Up includes 15.
Do you support approval workflows for teams?
Yes. Approval workflows are available on Scale-Up and above to coordinate reviews and publishing decisions across multiple stakeholders.
Is AI Wave only for startups?
No. It is strongest where teams want more execution without proportional headcount growth, which applies to startups, small businesses, and larger teams that need a leaner operating model.
What if I already have someone doing marketing?
AI Wave can still help. It gives existing marketers leverage by reducing routine production work and speeding up execution across channels.
Can I get help if I am stuck?
Yes. If something is unclear or you need help with setup, you can contact the team directly through the contact page.
How do I know if AI Wave is a fit for my business?
It is a strong fit if marketing is important to growth but your current process depends too much on manual work, too many tools, or inconsistent execution. If that is your bottleneck, AI Wave is built for it.
Built for founders who ship, not plan.
From zero to a full marketing operation in under 30 minutes. No agencies. No hiring. No learning curve.